Bring your campaigns, creative questions and business targets into the same review. MAI helps your team investigate performance, evaluate supported proposals and plan the next budget step using the advertising data you connect.
Bring your team’s next questionUse connected campaign evidence to investigate performance and prepare a report. Keep the reporting period, source freshness and attribution definitions clear before choosing the next step.
Bring performance questions into Slack ↗Where Opti is enabled, inspect a supported creative, bidding or campaign proposal. Catalog options need account-specific support and review; they do not establish causal lift or automatically apply a change.
See how Opti forms a proposal ↗Use available campaign evidence and business constraints to review a bounded increase. Channel-level modeling is an additional option only when its data, model and access requirements are met.
Explore scaling Google and Meta spend ↗Campaign evidence and business constraints belong in the same decision.
What should our DTC team review before the next creative test?
Review campaign delivery and outcomes, then inspect the assets and a specific test question. Bring your margin, capacity and spend limits to the decision.
Illustrative review brief. Business constraints are supplied by your team; available analysis depends on sources and permissions.
Media-plan settings put the account, budget and goal into a setup you can review. Available controls depend on the connected provider and account; a prepared plan is separate from an authorized launch.
Explore campaign planning and setup ↗Selected reading for your team. These are operating guides, not promises of results or automatic features.
Six operating plays covering product economics, creative, testing, measurement and team judgment.
Apply the questions to product, creative and inventory constraints in home decor.
Industry-specific reading for a more focused planning discussion.
No. The campaign analysis, reporting and proposal workflows described here use supported advertising connections and are not tied to a Shopify storefront. Shopify-specific commerce analysis requires a linked store and usable synced data. Check the source requirements for each commerce or measurement workflow separately.
This page does not establish universal store-platform integrations. Your DTC team can use the available advertising workflows without assuming that its commerce data is connected. Verify support for your store and required datasets before relying on commerce analysis.
Bring verified targets, margin, creative capacity, stock and fulfillment constraints. Attributed ad revenue alone does not establish complete profit, inventory capacity or a causal advertising effect. Review each proposal against those constraints before authorizing a supported change.
Campaign analysis and reporting depend on supported connected accounts, permissions and usable data. Opti requires workspace enablement and suitable saved evidence. Commerce analysis and modeled measurement have additional source and eligibility requirements; support for a particular store platform must be verified separately.
MAI is a Performance Marketing Agent. Media buying across Google, Meta, and more. Handled.
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