Campaign optimization
with Opti.

Your next campaign move deserves more than a hunch. Opti turns goal-linked segment evidence into specific proposals—with the reasoning, assumptions, and requirements in view.

Try for free Explore recommendations ↗

Available where Opti is enabled for your workspace. Suitable saved evidence required.

Opti · the campaign tuning engine● DEMO

01 / THE OPPORTUNITY

↗A stronger Search segment.

A favorable, statistically significant query opportunity linked to your goal.

Goal-linkedSaved evidence

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02 / THE PROPOSED MOVE

Turn the opportunity
into positive keywords.

Resolve campaign and ad-group fit. Propose keyword additions with explicit match types.

Proposal for review↗

03 / YOUR DECISIONReview the evidence. Check the prerequisites.

Illustrative scenario · no account connected

Four decisions worth a closer look.

Explore four decision paths. Every scenario is illustrative; the recommendation types reflect Opti’s implementation.

GOOGLE ADS / SEARCH ILLUSTRATIVE SCENARIO

ADVERTISER GOAL Improve purchase ROAS

Add favorable search terms as positive keywords.

Use a saved, statistically significant query opportunity to propose a concrete Search expansion—not just a suggestion to “invest in winners.”

PROPOSED OPERATION Create positive keywords in a compatible ad group

Specify the proposed terms, match types, destination fit, and campaign/ad-group selection. Resolve operational IDs before execution.

Proposal · target resolution required Changes are not applied

THE RECOMMENDATION TRAIL ↙

Supporting evidence

A saved query segment performs favorably against its matching-window comparison population within the goal’s scope.

Why this action

Translate the query opportunity into keyword coverage, using campaign intent, match-type policy, and landing-page compatibility to select the destination.

Assumptions & requirements

Actual target IDs, existing keyword coverage, supported match types, and relevant restrictions must be checked. Inferred choices remain explicit.

Inspect the review checklist

Verify the exact search terms and saved comparison dates.
Resolve a compatible campaign and ad group; check destination fit.
Check duplicates, exclusions, match-type policy, and account support.
Review the proposed operation and measurement plan before separate execution.

GOOGLE ADS / BIDDING ILLUSTRATIVE SCENARIO

ADVERTISER GOAL Improve acquisition efficiency within business constraints

Propose a bounded change to campaign target CPA.

Connect a significant opportunity to the effective bidding control. Keep the business CPA goal separate from the platform’s configured target.

PROPOSED OPERATION Update the effective campaign target CPA

Propose a specific amount and permitted direction using the applicable tuning policy. No universal percentage change is assumed.

Proposal · control verification required Changes are not applied

THE RECOMMENDATION TRAIL ↙

Supporting evidence

A statistically significant segment is linked to a saved advertiser goal and compatible finalized slicing evidence.

Why this action

Consider a target adjustment only when the campaign’s effective control and tuning policy support that intervention. Segment performance alone does not prove the target caused it.

Assumptions & requirements

Verify current tCPA, ad-group overrides, conversion lag, learning state, recent target changes, business economics, and policy limits.

Inspect the review checklist

Verify that campaign tCPA is the effective bidding control.
Inspect recent target changes, conversion maturity, and learning state.
Check permitted direction, amount, and business constraints.
Retain spend, volume, and matured outcome guardrails for prospective evaluation.

GOOGLE ADS / APP CAMPAIGNS ILLUSTRATIVE SCENARIO

ADVERTISER GOAL Improve campaign performance through eligible asset changes

Pair an underperforming asset with an eligible replacement.

Make the creative proposal concrete at the image or video asset-link level, with a matched replacement for every proposed pause.

PROPOSED OPERATION Replace matched App campaign image/video assets

Identify each ad-group, ad, asset, and slot combination. Pair each proposed pause with one eligible replacement in the permitted slot family.

Proposal · replacement mapping required Changes are not applied

THE RECOMMENDATION TRAIL ↙

Supporting evidence

Saved significant segment evidence supports the opportunity; verified underperforming-asset and authored replacement tables are required for the concrete pairing.

Why this action

A coordinated replacement avoids an unpaired removal. The proposal uses verified candidates for the same app/store, rather than inventing new assets.

Assumptions & requirements

Verify candidate eligibility, slot compatibility, current links, the applicable observation window, and cumulative pause-spend limits.

Inspect the review checklist

Match the asset-level opportunity to verified operational links.
Verify replacement eligibility for the same app/store and slot family.
Pair each pause with exactly one eligible replacement; remove unmatched candidates.
Check cumulative pause-spend limits against the complete required denominator.

DECISION / NO ACTION ILLUSTRATIVE SCENARIO

ADVERTISER GOAL Preserve the advertiser’s objective

Recommend no change when the evidence does not support one.

A useful tuning engine also knows when it cannot justify an action. Make the reason visible instead of filling the gap with generic advice.

PROPOSED OPERATION Retain the current setup; resolve the evidence gap

No campaign mutation is proposed. Missing compatible analysis is a blocker; per-slice decisions can explain no action, missing context, or conflicts.

No action proposed Changes are not applied

THE RECOMMENDATION TRAIL ↙

Supporting evidence

In this illustrative scenario, the available analysis supplies no statistically significant slices for tuning.

Why this action

Without supported opportunities, the tuning runner returns no proposed actions. That is different from proving the current setup is optimal.

Assumptions & requirements

Obtain compatible saved analysis before requesting new tuning. Reading a result does not automatically rerun analysis or create a campaign change.

Inspect the review checklist

Confirm the saved goal, scope, metric, and analysis status.
Distinguish insufficient evidence from a verified absence of opportunity.
Resolve the specific gap before requesting a new tuning run.
Keep any no-action or conflict explanation available for review.

Demonstration only. No client results or measured uplift are shown. Available actions depend on the goal, evidence, platform controls, and connected-account support.

See the boundary between evidence and action.

A proposal should make its reason and review requirements easy to inspect.

Opti proposal reviewIllustrative

Example question

Why is this campaign change worth reviewing?

Illustrative response

Start with the saved evidence and campaign goal. Inspect the proposed change and assumptions, then check current account controls before authorizing any action.

Ask a follow-up about your connected data

Conversation example · no live account data

A reviewable proposalIllustrative example

Evidence: Suitable saved segment insight
Proposal: Bounded target CPA change
Review: Current settings and assumptions
Execution: Separate authorized action

Illustrative workflow. Opti must be enabled, suitable saved evidence is required, and a proposal is separate from provider execution.

How a proposal is built.

From a saved objective to a concrete proposal, Opti keeps the evidence and the decision connected.

01 / FIND

Start with the goal.

Use compatible saved slicing results to identify statistically significant segments tied to the advertiser’s objective.

02 / GROUND

Ground the proposed controls.

Attempt to refresh current settings and map the segment to operational entities. If controls cannot be retrieved, keep that limitation, missing mappings, and inferred parameters explicit.

03 / PROPOSE

Make the move specific.

Describe the target, operation, parameters, and reasoning. Explain a no-action decision when the evidence does not support a change.

04 / REMEMBER

Bring experience forward.

Relevant measured episodes and reusable playbooks can inform proposals. New playbook hypotheses remain labeled as untested.

Which changes can Opti propose?

Opti’s action catalog covers campaign controls and test designs. Each option has its own evidence and applicability requirements.

Budget & bidding

Campaign and shared budgets. Target CPA and ROAS. Supported bid ceilings.

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Search & destinations

Positive keyword additions. Keyword status changes. Landing-page tests.

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Products & Shopping

Product inclusion and exclusion. Bounded product tests. Qualified winner campaigns.

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Creative & exploration

Matched App asset replacements. Meta creative tests. Demand Gen alternatives.

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A catalog option is a potential proposal, not a guarantee of platform support or execution readiness.

Before you act.

Does Opti automatically change my campaigns?+

The tuning flow generates proposals. Applying campaign changes requires a separate authorized execution flow. A schema-valid proposal is still unverified until operational and provider checks are completed.

Is every recommendation ready to execute?+

No. A proposal can contain inferred parameters, unresolved targets, or missing requirements. Opti surfaces those conditions rather than treating a hypothesis as an approved change.

Does Opti need a history of past recommendations?+

No. Compatible saved slicing evidence is required for tuning; prior episodes and playbooks are optional. When used, their relevance must be explained. New playbook hypotheses are not measured successes.

Does statistical significance prove a change will work?+

No. Segment comparisons show historical associations, not causal lift or future gains. Proposed changes still need appropriate review, guardrails, and prospective measurement.

Explore Opti for your campaigns.

Explore evidence-backed campaign recommendations with Opti, MAI’s tuning engine.

Try for free

Campaign optimizationwith Opti.

Turn the opportunityinto positive keywords.

Four decisions worth a closer look.

Add favorable search terms as positive keywords.

Propose a bounded change to campaign target CPA.

Pair an underperforming asset with an eligible replacement.

Recommend no change when the evidence does not support one.

See the boundary between evidence and action.

How a proposal is built.

Start with the goal.

Ground the proposed controls.

Make the move specific.

Bring experience forward.

Which changes can Opti propose?

Budget & bidding

Search & destinations

Products & Shopping

Creative & exploration

Before you act.

Explore Opti for your campaigns.

Campaign optimization
with Opti.

Turn the opportunity
into positive keywords.