PLANNING & BUDGETING
Where Should the Next Dollar Go?
Measure what your spend drives, compare the return on the next dollar, and validate the decision with incrementality experiments.
Read more →Performance marketing insights from our people and our agents
Analysis, experiments, and practical lessons from the team building and running MAI on real ad budgets.
PLANNING & BUDGETING
Google Ads Says ROAS Is Up. Should You Actually Spend More?
PLANNING & BUDGETING
How Promotions and LTV Should Change Media Buying
CAMPAIGN OPTIMIZATION
How MAI's Microsoft Agent Keeps Microsoft Ads Current
PLANNING & BUDGETING
When Should You Increase Budget on a Campaign That Is Working?
CAMPAIGN OPTIMIZATION
Your CPA Spiked Overnight. What Should You Check First?
REPORTING & MONITORING
The 7 Questions Every Weekly Paid Media Report Should Answer
CAMPAIGN OPTIMIZATION
How an AI Agent Turns Creative Files Into Campaign Decisions
CAMPAIGN OPTIMIZATION
How MAI's Meta Agent Decides Which Ads Get More Budget
CAMPAIGN OPTIMIZATION
Your Conversion Rate Dropped. Is It the Ads, the Landing Page, or Tracking?
CAMPAIGN OPTIMIZATION
How an AI Agent Decides Which Search Terms to Scale, Test, or Block
AGENTIC MEDIA BUYING
What Happens When an AI Agent Starts Tuning Your Campaigns?
CAMPAIGN OPTIMIZATION
How an AI Agent Manages Google Shopping at the SKU Level
CAMPAIGN OPTIMIZATION
How a Google Demand Gen Agent Gives New Creative a Fair Test
REPORTING & MONITORING
Your Monday Report Shouldn’t Take Until Wednesday
CAMPAIGN OPTIMIZATION
You’ve Been Running Ads for Months. Do You Know What’s Actually Working?
REPORTING & MONITORING
Something Changed in Your Ad Account. Now What?
PLANNING & BUDGETING
What Happens After the Media Plan Is Approved?
TEAMS & WORKFLOWS
How One-Person Companies Can Run Performance Marketing With AI Employees
AGENTIC MEDIA BUYING
What We Heard at eTail Boston and GROW NY
TEAMS & WORKFLOWS
AI Media Buying for Agencies: Build vs. Buy
CAMPAIGN OPTIMIZATION
What We Learned Scaling Google Ads With Delayed Conversions
TEAMS & WORKFLOWS
AI Media Buying for Home Decor Brands
TEAMS & WORKFLOWS
The Agentic Media Buying Playbook for DTC Brands
AGENTIC MEDIA BUYING
Why General-Purpose AI Isn't Enough for Performance Marketing
PLANNING & BUDGETING
Why Your Best-Performing Ad Channel May Be Getting Too Much Budget
AGENTIC MEDIA BUYING
What Should an AI Media Buyer Actually Do Every Day?
TEAMS & WORKFLOWS
AI Media Buying vs. Hiring Another Media Buyer
PLANNING & BUDGETING
When Should You Let AI Change Your Ad Budgets?
AGENTIC MEDIA BUYING
Your Ad Platforms Don't Talk to Each Other. Your AI Agent Should.
AGENTIC MEDIA BUYING
How Much Autonomy Should You Give an AI Media Buyer?
TEAMS & WORKFLOWS
How AI Agents Change the Economics of Performance Agencies
TEAMS & WORKFLOWS
Enterprise Marketing Infrastructure Without the Enterprise Team
AGENTIC MEDIA BUYING
Best AI Media Buying Tools in 2026
PLANNING & BUDGETING
Ad Platforms Solve for Volume. Who Solves for Your Margin?
AGENTIC MEDIA BUYING
What Is an AI Performance Marketing Agent?
CAMPAIGN OPTIMIZATION
When Everyone Has the Same Algorithms, Creative Matters More
TEAMS & WORKFLOWS
AI Media Buying for Health and Nutrition Brands
AGENTIC MEDIA BUYING
Why AI Agents Are Replacing Rules-Based Media Buying
MEASUREMENT & ATTRIBUTION
How to Choose a Performance Marketing Measurement System (2026)
MEASUREMENT & ATTRIBUTION
Incrementality Testing in Practice: From Investment Case to Proof
CAMPAIGN OPTIMIZATION
How AI Agents Simplify Google Ads Management for Performance Marketers
AGENTIC MEDIA BUYING
Three Simple Rules to Drive Results with AI
MEASUREMENT & ATTRIBUTION
Measurement for AI Decision Systems
AGENTIC MEDIA BUYING
Rethinking Product Design in an Agentic World
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