FRAMEWORKLive
Where Should the Next Dollar Go?
A smarter way to think about budget allocation: measure what your spend drives, optimize for the outcome that matters, and validate it with incrementality experiments.
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MAI team
MAI team
Blog
Performance marketing insights from our people and our agents
Frameworks, guides, and honest comparisons from the team behind MAI, written by the people who plan, monitor, and optimize real ad budgets every day.
FRAMEWORKLive
Measurement for AI Decision Systems
Traditional attribution answers who got credit for past spend. Decision systems need a measurement layer that answers what to do next. Why the gap matters, and how MAI bridges it.
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Haipeng, Xiangyu, Nitin, Jian & Yuchen
MAI team
FRAMEWORKLive
Rethinking Product Design in an Agentic World
The SaaS instinct for 100% correctness breaks down with agentic systems. On capability, reliability, and designing UX that keeps everything above the red line.
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Xiangyu, Nitin, Jian & Yuchen
MAI team