Free
Try MAI
$0to start
$99 in trial credits · Valid for 2 months
- Explore MAI's self-service skills
- Monitoring and alerts included
- Up to 2 ad accounts per platform
- MMM report preview
PRICING
Start free. Choose how you work with MAI.
$99 in free MAI credits. No credit card required.
MAI OS
RECOMMENDEDSelf-service
$199/ month
30,000 monthly credits
- Everything in Free
- Monthly credits shared by your team
- Analysis, reporting and optimization
- Upgrade as your usage grows
MAI PLUS
Managed for you
Custom
Pricing tailored to your scale.
- Everything in MAI OS
- Managed autonomous optimization
- Media plan onboarding
- Custom measurement services
Credits fund MAI’s analysis, optimization, and reporting. Consumption varies with account size and task complexity, and you see an estimate before each run.
By continuing you agree to our Terms of Service and Privacy Policy. Paid subscriptions are governed by our Services Subscription Agreement.
Compare plans
See how each plan differs. What changes is how usage is funded, how much MAl runs on its own, and how much support comes with it.
| Feature | Free | MAI OS | MAI PLUS |
|---|---|---|---|
| Credits | $99 trial value | 10K - 130K/ month | Custom |
| Ad accounts | 2 per platform | 2 per platform | Custom |
| Monitoring and alerts | Included | Included | Included |
| Analysis and media planning | Uses credits | Uses credits | Included in scope |
| MMM report | Preview | Custom pricing | As agreed |
| Managed autonomous optimization | Not included | Not included | Included |
| Hands-on support | Not included | Not included | Included |
View credit costs Estimated credits by task
Credit costs
What each skill costs in credits. Ranges reflect account size and complexity, and you see an estimate before every run. Platform specialists are included, not billed separately.
| Skill | What it does | Est. credits | Billing |
|---|---|---|---|
| Auditing & analytics | Chat-based analysis that finds what actually moves performance across your ad accounts. | 80–500 | Per run |
| Monitoring and alerting | Watches accounts continuously and flags what needs a look, as it happens. | Free | Free |
| Reporting | Daily briefings, weekly reports, and on-demand answers for any time range. | 250–1,000 | Per run |
| Media planning | Creates and manages the media plan: your budget, your goal, and what MAI may change. | 150–1,000 | Per run |
| Tuning | Daily optimization inside your media plan, applied automatically or held for review, as you set it. | 150–1,000 | Per run |
| Assets | Keeps creative in one place, and generates or resizes variations for each placement. | Varies | Per run |
| Budget allocation | Proposes the daily split within a platform, so the next dollar goes where it earns the most. | 150–1,000 | Per run |
| MMM report | Full media-mix model for cross-channel tradeoffs. Preview free on every plan, then scoped to your accounts. | Custom | Book a call |
| Autonomous execution | Where you set actions to automatic, MAI applies them without waiting for review. | Unlimited | MAI PLUS |
Credit estimates are a guide, and most requests fall within the
range shown. Larger accounts or detailed multi-step analyses may
use more.
Monitoring and alerting is included on every plan
at no credit cost.
CASE STUDIES
Real brands. Real numbers.
All case studies
Common
Questions
What’s included in the free trial?
You receive $99 in credits, valid for 2 months. No credit card is required. Choose a paid plan when you’re ready to continue using paid skills.
How do credits work?
Credits power MAI’s skills for analysis, optimization, and reporting. Consumption varies with task complexity: simple questions use fewer credits, while reports, dashboards, debugging, and full media plans use more. See Pricing for the range for each skill.
Can I change plans anytime?
You can upgrade or downgrade your MAI OS package to match your usage. Changes take effect at the start of your next billing period.
Do unused credits roll over?
Monthly subscription credits carry over for one extra month at the end of each billing cycle. Add-on credits never expire and stay in your account permanently.
Is there a per-seat charge?
No. Pricing is based on your workspace, so your whole team shares one pool of credits.
What’s the difference between Free, MAI OS, and MAI PLUS?
Free lets you try MAI with trial credits. MAI OS provides monthly credits for self-service use. MAI PLUS adds managed autonomous optimization and professional services.
What happens if I run out of credits?
Your data stops refreshing daily and agents pause. To resume, purchase an add-on package or upgrade your monthly plan. Nothing is charged automatically, and your campaigns keep running in your accounts as they were.
How are add-on credits different from my monthly plan credits?
Monthly credits are part of your subscription and reset each billing cycle. Add-on credits are purchased separately, never expire, and stay in your account until used.
How do I start or cancel a MAI PLUS plan?
MAI PLUS plans are custom-tailored. To start or cancel, book a call with our team and we will take it from there.
More on billing and credits in the full FAQ.
Find your plan. Start free.
Connect an ad account and see what MAI finds, or have us walk you through MAI using your own campaigns.
$99 in credits on signup. No card required.