What You Get | |||
Upfront costs | $0 setup fee | Up to thousands in setup fees | Thousands in hiring costs for high quality talent |
Contract lock-in | Cancel anytime | 3-12 month minimums | Severance obligations |
Who owns your ad accounts | You own everything | Agency can hold your account | You own everything |
Optimization frequency | Real time | Weekly at best | Depends on capacity |
Profit-based campaign optimization | Integrates actual business data | Google Ads reported metrics only | Google Ads reported metrics only |
Performance transparency | Daily updates in dashboard | "Trust us" reporting | "Trust me" reporting |
World-class team | Team of Machine Learning Engineers from Google | Overseas media buyers | Whoever you can hire |
Gets smarter over time | AI learns from your data daily | Same playbook for years | Only as good as your team |
Scales with complexity | From 10 to 10,000 products, multiple channels, unlimited campaigns | Can only do as much as their internal capacity | Need to hire specialists for each channel |