Find where more budget could work across Google and Meta. Use campaign evidence, controlled tests, and review checkpoints to guide each increase.
Explore your next increaseCompare a proposed budget with your current plan before deciding to increase it.
What would a controlled increase in Google and Meta spend look like?
Choose a bounded step, record the target and review window, and compare results before increasing again. Use campaign evidence or eligible MMM planning for the question you are trying to answer.
Hypothetical budget arithmetic, not a recommended increase or forecast. Provider controls and approvals apply; MMM planning requires enabled access.
Choose the goal and comparison period. Distinguish platform-attributed ROAS from business-level profitability and account for conversion delay.
Where Opti is enabled, use significant saved segment evidence and verified controls for proposals. Ask the MAI team about budget scenarios when an eligible model and planning access are available.
Review the proposed change, set limits, and evaluate the observed result. Expand only where the evidence and operating capacity support it; holding or reducing spend remains an option.
Operator guidance. These are review decisions, not automatic budget rules.
Use the same currency, comparable periods, and explicit attribution definitions. Record what business outcome the current spend produces.
Inspect campaign and channel opportunities without assuming average historical returns apply to the next dollar. Existing demand, saturation, and business limits matter.
There is no universal daily budget-increase percentage. Review current controls, recent changes, available evidence, and the applicable platform and account rules.
Evaluate mature outcomes and the business constraint that matters. Increase, hold, or reverse based on the evidence and your operating capacity.
No. More spend can reach different customers and less efficient inventory. Feasibility depends on demand, marginal economics, measurement, creative supply, and business capacity.
No. Suitable data and an eligible model are required, along with enabled planning access through the MAI team. Default scenario multipliers span 0.5×–2× of the model baseline. Those model constraints do not establish the right budget increase for your business.
No. The workflow evaluates bounded opportunities and revisits the results. The right next decision may be a test, a reallocation, no increase, or a reduction.
Opti requires workspace enablement and suitable saved evidence. Advanced MMM budget planning is MAI-assisted for enabled workspaces with an eligible model; the client view provides a meeting path.
More spend is not a guaranteed improvement in results. Budget models have supported ranges; each increase requires fresh evidence, review and sufficient operating capacity.
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