Channel contribution explains the modeled past. Spend response helps explore what could happen next.
MMM interpretationIllustrative
Example question
Does a channel’s past contribution mean the next dollar will return the same?
M
Illustrative response
Not necessarily. Compare modeled contribution with the spend-response curve and marginal return estimates. Keep uncertainty and diminishing returns in view when considering a new mix.
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Conversation example · no live account data Illustrative modeled contributionIllustrative example
Baseline demand
40%
Google Ads
35%
Meta Ads
25%
Use the evidence to frame your next question.
Synthetic model shares, not customer results or a forecast. Data/model readiness checks apply; advanced budget planning requires enabled access.
Connect your data. Get a clearer direction.
Marketing Mix ModelingProduct preview
Turn your ad data into smarter budget decisions.
Bring your sales and ad-spend history together to estimate
channel contribution and explore a better budget mix.
Connect your sales and advertising sources. We’ll assess
your history and help identify what’s ready for modeling
and what needs more data.
Preview MMM Insights
Channel ROAS ━ • • •
01
Connect your data
Connect supported sales and advertising sources.
02
Build and check the model
MAI evaluates data coverage and quality, then builds and checks your model.
03
Review your report
Explore channel performance, return estimates, and budget scenarios.
Not sure your data is ready? Start with your available sales and
ad-spend history. MAI checks coverage and quality before modeling.
A few things you might be wondering.
How is MAI different from other MMM vendors? +
MAI combines self-serve marketing mix modeling with agent-powered optimization. Start by understanding channel performance, then use MAIOS to move from measurement to approved action.
What data do I need? +
Start with your sales and ad-spend history. MAI can evaluate usable sales history from Shopify or GA4 alongside supported ad-channel data. Readiness depends on the history, coverage, and quality available for your business.
How do I connect my data? +
Connect your supported sales and advertising sources, such as Shopify or GA4 and Google Ads, Meta Ads, or Microsoft Ads. MAI evaluates the available history before modeling; you don’t need to assess data readiness on your own.
How long will my report take? +
Report preparation starts after your data passes the coverage and quality checks. Timing depends on your data readiness and the model checks.
Not sure whether you have enough data? +
Start by connecting your available sources. MAI checks whether there is enough usable information to build a model and highlights gaps and next steps. A report depends on passing the data and model checks.
What does it cost? +
Your first measurement report is free. Ongoing modeling is available through a paid plan; review the current plan details during signup.
Make your next marketing decision with clearer evidence.
Understand your results. Explore your next move. Start with
your first MAI Measurement report.
Channel ROAS 
Connect Google Ads 
Connect Meta Ads 
Connect Shopify