Case Studies

Real brands.
Real numbers.

See how brands use MAI to improve performance across Google, Meta, and more.

Home and hardware
+91%ROAS on 106 top SKUs at 2x scale↗
“MAI’s agentic approach made the complexity of our catalog and lengthy sales cycle an advantage, not a burden. Using our own sales and site behavior data, we now optimize in real time to SKU-level ROAS, and the impact on efficiency and scale has been massive.”

George Kelly · Vintage Tub & Bath

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Health and wellness
+26%higher profit on ad spend↗

In a controlled Google Ads test, MAI’s autonomous agents delivered 19% more gross profit at similar overall ad spend by adjusting investment across Healf’s product portfolio.

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Women’s activewear
+25%peak-season Shopping ROAS on stable spend↗
“During peak season, when competition and pressure are highest, MAI delivered a 25% increase in Shopping ROAS on roughly the same spend. We got significantly more value from the same investment. And as we have added markets, the manual work has not grown with them. That combination of efficiency and scalability is the biggest benefit of the partnership.”

Keying Liu · Head of Marketing, Fanka

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Apparel
+27%ROAS with 87% more Google Ads investment YoY↗
“Scale went up, ROAS went up, and total sales grew with them. That is the combination we were looking for. MAI improved our results and saved us money, and my team got its time back for product and creative. Now we are scaling Meta with them, and we will bring more channels to MAI as we grow.”

Julie Chen · CEO, Flamingo

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Technology and privacy
6xgrowth in Google acquisition volume↗
“With MAI, Search has finally become a significant driver of new customers, and within the first month of working with MAI we realized an agentic approach could scale up profitable Search traffic without sacrificing CAC efficiency.”

Pulkit Gupta · Head of Marketing, Cloaked

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Premium self-care
+¥301K/dayIncremental GMV during the A/B period↗
“Thanks MAI, this is a very encouraging result. Exactly the kind of value add we are looking for.”

Guy Pope-Mayell · Shakti Japan

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E-bike
118%improvement in ROAS↗
“MAI's audit helped us identify opportunities in a simple way. The agents identified new segments we could spend into and a better way to structure our campaigns.”

Adam Zhang · CEO, Velotric

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