MAI
MAI

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Product & Capabilities

What MAI does and which channels it supports.

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  • MAI is built for marketers, tailored to your data. It connects to your marketing accounts and helps you understand what is working, monitor performance in real time, and know exactly what drove results, all through plain language conversations and ready-made insights.
  • MAI currently supports Meta, Google, and Microsoft Ads. We are expanding to additional platforms including TikTok and Amazon, followed by Pinterest, Snapchat, and Reddit.
  • Yes. MAI continuously learns from your data, your campaigns, your customers, and your performance history. The more you use it, the sharper and more tailored its answers become

How MAI Works

How MAI runs day-to-day vs. agencies and teams.

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  • Traditional agencies operate on manual workflows and periodic optimizations. MAI runs continuously. Its AI agents analyze, decide, and execute 24/7, enabling faster iteration, more precise optimization, and no missed opportunities.
  • No. MAI is designed to augment your team or agency. Many customers retain agencies for creative and brand strategy while using MAI as the media buying execution and optimization engine.
  • Yes. Many teams use MAI alongside their creative agency. In some cases, agencies themselves use MAI to automate campaign management and focus on higher-value work.
  • After onboarding, MAI connects to your accounts and begins optimizing your existing campaigns. Over time, it evolves campaign structure and launches new initiatives where performance opportunities exist.

Control & Transparency

How you stay in control of strategy and decisions.

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  • Yes. You define budgets, goals, constraints, and guardrails. MAI executes within those parameters, ensuring your strategy is always enforced.
  • No. Every action MAI takes is logged and visible in your dashboard, including what changed, why it changed, and what impact it had. You have full visibility into how decisions are made.

Attribution & Measurement

Cross-channel attribution and reporting.

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  • MAI includes a data-driven attribution model that tracks performance across channels such as Google, Meta, email, and organic traffic. This gives you a unified view of what is truly driving revenue, going beyond what last-click attribution can show you.
  • Yes. MAI can ingest data from third-party tools via read-only access to supplement its own analysis.

Data & Integrations

What you connect and how data flows.

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  • MAI performs best when connected to: Meta, Google, and Microsoft Ads accounts; Your ecommerce platform (e.g., Shopify); GA4
  • MAI's cross-channel pixel provides a unified view of user behavior and performance across your entire funnel. It reduces fragmentation across platforms, improves attribution accuracy, and enables MAI to make better optimization decisions in real time.

Data Privacy & Security

Privacy, account ownership, and compliance.

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  • We only access the data necessary to generate your insights and reports, and we follow strict platform-level permissions and security practices.
  • Yes. You always retain full ownership and control of your accounts.
  • MAI is SOC 2 Type I compliant.

Getting Started

Onboarding speed and what's needed to begin.

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  • Getting started takes about 2 minutes. Connect your accounts and MAI begins analyzing your data right away. Most users have their first reports ready within an hour.
  • Just access to your ad accounts and data sources. From there, MAI handles the rest.

Still need help?

Our team usually replies within a few hours.

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