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MAI is an AI-powered marketing execution platform that continuously manages and optimizes your paid media across channels. It handles campaign execution, budget allocation, creative optimization, and performance improvement in real time.

MAI currently supports Meta, Google, and Microsoft Ads. We are expanding to additional platforms including TikTok and Amazon, followed by Pinterest, Snapchat, and Reddit.

Yes. MAI acts as a centralized execution layer across your paid marketing ecosystem, ensuring consistent strategy, optimization, and reporting across channels.

Yes. MAI continuously learns from performance data across campaigns, audiences, and channels. As more data flows through the system, its optimization decisions become increasingly effective.

MAI automatically deploys and tests creative variations, identifies statistically significant winners, and reallocates spend toward top-performing assets while reducing investment in underperforming ones.

Traditional agencies operate on manual workflows and periodic optimizations. MAI runs continuously. Its AI agents analyze, decide, and execute 24/7, enabling faster iteration, more precise optimization, and no missed opportunities.

No. MAI is designed to augment your team or agency. Many customers retain agencies for creative and brand strategy while using MAI as the media buying execution and optimization engine.

Yes. Many teams use MAI alongside their creative agency. In some cases, agencies themselves use MAI to automate campaign management and focus on higher-value work.

After onboarding, MAI connects to your accounts and begins optimizing your existing campaigns. Over time, it evolves campaign structure and launches new initiatives where performance opportunities exist.

Yes. You define budgets, goals, constraints, and guardrails. MAI executes within those parameters, ensuring your strategy is always enforced.

No. Every action MAI takes is logged and visible in your dashboard, including what changed, why it changed, and what impact it had. You have full visibility into how decisions are made.

Yes. You can define keyword strategies, including negatives, brand protections, and guardrails. MAI continuously optimizes within those constraints.

MAI builds on native platform capabilities, such as Meta's Advantage+ audience models, to scale what's already working. At the same time, it analyzes cross-channel performance data to identify and expand into new audience segments. This allows you to maximize known demand while continuously unlocking new growth.

MAI provides clear visibility into how different audience segments perform. You can track spend allocation, performance by segment, and how targeting evolves over time, including newly discovered audiences.

MAI starts by optimizing your existing campaigns. As it learns, it evolves structure and creates new campaigns when there is a clear performance opportunity.

MAI continuously evaluates performance signals such as conversion rates, cost efficiency, audience response, and incremental impact. When defined thresholds are met, it takes action, scaling what works, adjusting what can improve, and pausing underperforming spend.

There is no fixed default. MAI optimizes based on the goals you define, including ROAS, CPA, LTV, profit (POAS), or other custom business metrics.

MAI includes a built-in attribution dashboard that tracks performance across channels such as Google, Meta, email, and organic traffic. This provides a unified view of how each channel contributes to revenue, without requiring a separate third-party attribution tool.

Yes. MAI can ingest data from third-party tools via read-only access to supplement its internal models.

MAI performs best when connected to Meta, Google, and Microsoft Ads accounts, your ecommerce platform such as Shopify, GA4, and your product feed. For lead generation businesses, MAI can also integrate with your CRM.

MAI's cross-channel pixel provides a unified view of user behavior and performance across your entire funnel. It reduces fragmentation across platforms, improves attribution accuracy, and enables MAI to make better optimization decisions in real time.

MAI continuously evaluates whether spend is driving true incremental outcomes, not just attributed conversions.

MAI connects data, insights, and execution. When incremental performance signals are identified, it automatically adjusts budgets, targeting, and campaign strategy to maximize real business impact.

MAI uses multiple validation layers and guardrails before any action is executed. Model outputs are checked against structured rules, performance data, and platform constraints. All decisions are monitored, logged, and reversible, ensuring reliable and controlled automation.

No. MAI has completed Meta's app review process and operates within all required technical and policy guidelines.

We only access the data necessary to improve performance and follow strict platform-level permissions and security practices.

Yes. You always retain full ownership and control of your accounts.

MAI is SOC 2 Type I compliant.

Pricing is based on your monthly ad spend and the scope of services required, aligning with the scale and complexity of your campaigns.

Our model is value-based, focused on outcomes such as revenue growth, return on ad spend, and efficiency gains.

Yes. Pricing is tailored to your business size, needs, and growth stage.

Search Ads 360 enables cross-engine management but relies on manual workflows and lacks continuous, autonomous optimization. MAI provides always-on execution powered by first-party data and extends beyond search to channels like Meta, making it a more comprehensive and adaptive solution.

Onboarding is fast and designed to minimize disruption. Most customers are up and running within a week depending on account complexity.

We need access to your ad accounts, data sources, and business goals. From there, MAI handles setup and ongoing optimization.