Discover the account context
Inspect supported conversion goals, locations, audiences, budget pools, and product types where the connected platform exposes them.
Let’s get your first
campaign off the ground.
Start with your website, an offer, and a budget. MAI helps you work through account setup and prepare a campaign you can review before launch.
Plan your first campaign Your first campaign Planning worksheet · example
- What are you selling?
- Your offer and website
- What counts as success?
- A measurable customer action
- What can you spend?
- A budget and a review date
Account access, supported settings, and approval are required.
From “where do I start?”
to a launch plan.
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Start with the business.
Describe the offer, geography, destination, budget, and customer action that matters. Choose a measurable goal rather than starting with ad formats.
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Build the setup around it.
MAI can discover supported conversion goals, audiences, locations, and other account settings for a media plan. Missing connections remain visible.
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Review, launch, and learn.
Review the proposed setup and authorize supported launch actions. Evaluate delivery and measurement before expecting evidence-backed optimization.
A first campaign starts with a few clear choices.
Turn the brief into a draft you can inspect before anything launches.
Campaign planningIllustrative
Example question
I’m launching my first campaign. What should we decide first?
Illustrative response
Start with the offer, the customer action you want to measure, and a budget you can review. Then prepare the account settings and campaign draft.
Ask a follow-up about your connected data
- Offer
- Starter collection
- Goal
- Online purchases
- Daily budget
- $50 · example
- Next step
- Review draft and account settings
Planning example. Supported account settings and your approval are required before launch.
The setup work MAI can help with.
Prepare a media plan
Organize campaign objectives, budget constraints, destinations, and eligible assets into a setup for review.
Import a compatible campaign
If you already have campaigns, MAI can check whether their bidding intent and conversion goal are compatible with the plan.
Before you press launch.
A checklist for you and your team, to use alongside MAI.
Check what counts as a conversion.
Verify the intended event and value reporting in the source platform. A campaign should optimize for the business outcome you actually want.
Make the first test interpretable.
Choose a focused offer, destination, and audience scope so you can understand the result. Define the questions you want the test to answer.
Set a boundary before spending.
Agree on spend limits, review timing, and the conditions for continuing or stopping. There is no universal starting budget for every advertiser.
Check the full customer journey.
Review ad claims, landing-page accuracy, checkout or lead capture, and conversion measurement before authorizing launch.
A few things to know.
Can I start without historical campaign data?
You can work on goals, account setup, and campaign planning. Historical segment analysis and modeled budget recommendations need suitable data; MAI should identify those gaps rather than invent performance evidence.
Will MAI create an advertising account for me?
This use case assumes you can connect an eligible advertising account. Account creation, billing readiness, and platform approvals may need to be completed separately.
Does a plan mean the campaign is live?
No. A prepared plan is different from a completed launch. Supported operations require the right account access, inputs, and authorization.
Availability and limits
Connect an eligible advertising account first. Media-plan creation includes a settings flow; onboarding account connections support read-only analysis until operational access is established.
New accounts may not have enough history for statistical slicing or MMM. Planning and setup support are distinct from evidence-backed performance recommendations.