August 10–12, 2026 Sheraton Boston Hotel Booth 514

Meet MAI at eTail Boston

MAI manages media buying and optimization across Google, Meta and more, scaling to maximize profitable spend without adding to a team's workload.

15 minutes with MAI

Book a meeting

Leave your work email and pick a time — at Booth 514 or over video, during eTail or any week after.

You'll pick your slot on the next step. See our Privacy Policy.

Mon 10 — Wed 12

All show hours

Booth 514

Live demos on your own account, near registration

Tue 11

6:00 – 8:00 PM

VIP dinner

Earls Kitchen + Bar · RSVP required

See the invite
challenge-ai-agent

Challenge Our AI Agent

Put our AI agent to the test in a fun challenge. Win or lose, you'll walk away with a free gift.

Booth 514 · all three days

challenge-ai-agent

Grab a Custom Tumbler

Our agent's robot will craft you a customized tumbler with your name, initials or your favorite attribution model.

Engraved on the spot

challenge-ai-agent

Read Mark's Playbook

Ahead of his panel: the three rules for deciding which marketing calls to hand an agent — and which stay human.

Read the post

After hours at eTail

Join us for dinner in Boston

A dinner with marketing leaders across DTC and retail — to digest all of the AI buzz on stage and share the applications actually driving revenue.

Customer stories

Proof, not promises

Two accounts, two different bottlenecks — thousands of SKUs in one, unmapped search intent in the other. Same agent.

E-bikes · Google Ads

Velotric

A heavily researched purchase. Persistent keyword exploration surfaced non-brand traffic the team had never tapped.

+172%
ROAS
+146%
Conv. value
−9%
Cost

Supplements · High-SKU retail

Nutrition Faktory

Thousands of SKUs, each with its own margin. MAI optimizes to actual margin profiles instead of platform-reported ROAS.

4x+
ROAS
3x
Profitable spend
1,000s
SKUs managed